As the first Taiwanese President of Dentsu legacy brand in Taiwan, Robin has devoted over 30 years to media agency industry and remains a formidable leader on the frontline.

Robin’s journey began in 1993 at Taiwan Advertising Company (now dentsu Taiwan), where he mastered media buying and extended to planning. He was instrumental in establishing Dentsu Commex (Media Department) in 1997 and Media Palette in 1999- dentsu group’s first independent media agency brand globally. Under his strategic leadership and expertise in transformational organization design, , dentsu X has consistently set industry benchmarks for client satisfaction and operational efficiency, even amidst the rapid evolution of new media.

Under Robin’s leadership since 2014, dentsu X has maintained its position as Taiwan’s leading media agency (No. 1 in billing) , garnering numerous accolades. . Beyond business success, Robin is a pillar of the industry; he was re-elected Chairman of MAA Media Agency Association in 2016 and, in 2022, made history as first Chairman of TAAA Taipei Association of Advertising Agencies with a media agency background.

As TAAA Chairman, Robin has proactively led the industry to navigate market transitions and technological shifts. He successfully united ten major marketing and communications associations to establish the Sustainable Marketing Alliance (SMA), fostering cross-industry collaboration for ESG and digital transformation.

Notably, he successfully advocated for the official government recognition of “AdTaiwan: National Advertising Day” (observed every second Friday of November),a historic milestone that honors the industry’s contribution to Taiwan’s economy and culture.

Dedicated to nurturing the next generation, Robin serves as an Associate Professor-level speaker at Shih Hsin University. He firmly believes that an agency’s value extends beyond business results to the health of the entire ecosystem. Through joint co-creation, he strives to ensure that the clients, media partners, talents, and society collectively move toward a brighter, more sustainable future.