ABOUT AFAA
GOALS
AFAA is an international association for the development and support of the advertising industry of Asia. The federation aims to promote, protect and develop advertising within the context of conditions and varying cultures prevailing in the Asian region. It offers a wide range of services, platforms and resources dedicated for the purpose of planning, coordinating and implementing programs to elevate the standards and viability of advertising at the Asian level
THE AFAA STORY
The idea for an Asian Advertising Association was born in 1958 when the first Asian Advertising Conference was held in Tokyo. It was tabled again by the working committee of the 10th Asian Advertising Congress held in Sydney in 1976, which affirmed that there was a need to set up a federation in the context of growing internalization. It reached fruitation two years later when in July 1978, representatives of advertising associations of ten Asian countries, in an unanimous decision agreed to set up the Asian Federation of Advertising Associations.
Mr. Antonio de Joya, Chairman of the Organizing Committee summed up the philosophy -’An Asian Federation must, by its very nature, be a sevus populi, a servant of the advertising practitioners in Asia, a planner/ doer/coordinator of the tasks that must be done rather than as a would-be Asian overlord who might be tempted to infringe upon the prerogatives of individual trade associations or federations in our respective countries.’
Signatories in the joint statement in 1978 represented advertising associations from Australia, Hong Kong, Israel, Indonesia, Korea, Malaysia, Pakistan, the Philippines and Singapore.
AFAA Events
AdAsia
Asia's premier advertising congress
Being conducted successfully over the past 64 years, it is the largest congress of its kind, attracting approximately 1,200 advertising professionals from around the world every other year. In 32 such events, about 30000 individual professionals would have been benefitted from AdAsia held in different countries in Asia.
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DIGIASIA
Marketing congress organized by AFAA.
Digi Asia was created to provide a friendly platform where professionals from both Digital and Interactive Media gather, share, learn and explore the possibilities in the Digital Era. Over 1500 professionals have benefitted from the three editions held so far in Taipei.
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FastTrack
Ours is an industry that thinks young and this unique programme has been especially designed to educate and support young Asian talent to further their careers. Nearly 200 participants have seen their careers fast tracked in various countries in Asia. The 8th Fast Track Professional Excellence Program will be held soon in Malaysia.
EXPLORE MORE AFAA New Age Leadership Programme
This is another unique fully sponsored residential programme. This is an immersive, experiential and transformative program where 25 young professionals below the age of 35 are taken to companies in Mumbai and Pune and surrounding areas over three nights/four days schedule under the watchful eye of the experienced Proctor and exposed to different kinds of industries and different industry leaders. The resultant brainstorming takes the young professionals to a different level of competence and leadership skills altogether.
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AFAA Hall Of Fame
The name for this award needs to be nominated only by Execom members. To honor just one person each time with this award. The Execom reviews nominations received from members and decides on the name, it will be put up to, and cleared by the General Body.
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