To unify all Asian associations, organisations and corporations involved in the various aspects of advertising as a profession and as a business.

To upgrade standards, ethics and practices of advertising and thus bring about a more meaningful contribution from advertising and other related activities to both regional and national socio-economic development.

To contribute programs to secure a better understanding of advertising and its functions in our respective countries.

To take all steps to undertake, improve, systematize and co-ordinate manpower development programs in the region.

To centralise data and information relating to advertising and marketing on a regional basis.

To organize various influential regional events : AdAsia, DigiAsia, Brilliance Awards, New Age Leadership Programme, FastTrack, Changemakers for Good Awards and many others to come.

To recognise industry leaders for their contribution to the development of the industry through AFAA Awards.

To assist in the development / implementation of socially / economically oriented (public service) programs on a national or regional basis

To foster self-regulation

To devise and implement education programs explaining the social and economic aspects of advertising.