Jay brings over 25 years of experience in traditional, interactive, and online marketing, direct response, and customized events and programs. He has worked with IMG Media, Direct Partners Agency, and Open Circle and has led projects and campaigns for AT&T, MoneyGram, Diageo, Lexus, PlayStation, DIRECTV, UnitedHealthcare, TigerWoods.com, PGA Events, and Bowflex.

His leadership experience foundation starts with a digital production team for IMG Media to manage clients and build interactive tools for sports marketing. Jay also put together a digital ensemble to manage PlayStation’s CRM and loyalty program. Last but not least, for past 10 years, he has been expertise on diversity and multicultural marketing and advertising in North America and in Global scale as well. He has been speaking at multiple conferences all over the world, showcasing what multicultural can do for brands in all scales while he works with his robust leadership team that handles multicultural marketing, taking his advertising agency to the next level; global scale.

He has created AAAZA’s Culture Cycle™, which showcases the cycle that immigrants go through on their journey to the new country which evolves in generations. This different way of thinking really helps on “how” to talk to the multicultural and immigrant consumers.

Jay serves as a board member of 3AF (Asian American Advertising Federation) and is very passionate about diversity, multicultural advertising and leadership. Before transitioning into the marketing field, Jay was a biochemist working on HIV and Lyme disease.