1. Explore their role in the communication & marketing fraternity and understand how their contribution can make a difference to their careers, organization and the industry they work.

2. To reoriented their beliefs & mindsets that get in the way of their progress toward their career path.

3. Develop ‘people skills’ to able to cultivate a strong relationship between client- creative agency- media agency and to inspire their colleagues and get connected with the potential target audience.

4. Develop leadership as a core quality so they can have greater control and influence, therefore, the focus will be on doing the right things rather than just doing things right.

5. Liberate their creative and reignite their passion; therefore there will be added emphasis on people and performance within the course.