He started his career in IT before getting involved in training. Following his active involvement in teenage camps and experiential corporate trainings, including a stint as Motivational Trainer for the Cyberfolks Training Camp, Shahnaz’s passion to empower people led to his full time involvement in the pioneering of the Character Building module of Malaysia’s Program Latihan Khidmat Negara.

He recruited and managed 120 facilitators for the Training of 1,250 Trainers throughout Malaysia, which he coordinated and trained. During the inaugural training in 2004, Shahnaz was Head of Quality Control in University Malaysia, one of the largest training centres, supervising over 100 trainers and 5,000 trainees.

Shahnaz was Programme Director at 95% until 2011, where he was the trainers’ coach and headed the corporate training division. In 2011, he then set up The Ripple Effect but continues to conduct trainings for 95% where he specialises in custom-designing Personal Growth, Communication & Interpersonal Skills training programmes for companies. He has trained in Malaysia as well as Indonesia, for companies like Auto Bavaria, Sushi Kin,Saujana Consolidated Berhad, Resorts World Berhad, Aplaus TheLifestyle, Lowe, Naga DDB, TBWA, Kenanga Investment Bank Berhad, INSAN, INTAN, Jabatan Hal Ehwal Wanita and University Malaya Specialist Centre. He has run The Samurai Game® for EMKAY Group Holdings Berhad, Time dotCom Bhd, FJ Benjamin and Lowe Jakarta.

Shahnaz is also the co-trainer for the Branding Mastery Series commissioned by the Multimedia Development Corporation together with Peter Gan, from Peter Gan & Associates.

In 2011, Shahnaz became the rst Malaysian and the 43rd in the world, to be certi ed as an o cial facilitator for The Samurai Game®, an intense challenge of self mastery created by George Leonard, a pioneer in the eld of human potential.