To unify all Asian associations involved in the various aspects of advertising as a profession and as a business.
To upgrade standards, ethics and practices of advertising and thus bring about a more meaningful contribution from advertising and other related activities to both regional and national socio-economic development.
To contribute programs to secure a better understanding of advertising and its functions in our respective countries.
To take all steps to undertake, improve, systematize and co – ordinate manpower development programs in the region.
To centralise data and information relating to advertising and marketing on a regional basis.
To set up the necessary mechanism for future Asian advertising congresses.
To assist in the development/implementation of socially / economically oriented (public service) programs on a national or regional basis
To foster self-regulation
To devise and implement education programs explaining the social and economic aspects of advertising.