To unify all Asian associations involved in the various aspects of advertising as a profession and as a business.

To upgrade standards, ethics and practices of advertising and thus bring about a more meaningful contribution from advertising and other related activities to both regional and national socio-economic  development.

To contribute programs to secure a better  understanding of advertising and its functions in our respective countries.

To take all steps to undertake, improve, systematize and co – ordinate manpower development programs in the region.

To centralise data and information relating to advertising and marketing on a regional basis.

To set up the necessary mechanism for future Asian advertising congresses.

To assist in the development/implementation of socially / economically oriented (public service) programs on a national or regional basis

To foster self-regulation

To devise and implement education programs explaining the social and economic aspects of advertising.