Industry self-regulation occurs when the industry develops, uses, and enforces norms or codes of standards concerned with ethics.
These codes are obligatory for members of that profession to follow. Members can be disbarred or blacklisted if they breach the code. Self-regulation is most evident in countries that practice the libertarian or social responsibility theory of the press.
Media ethics and self-regulation are complicated by the different performance standards that mass media operations establish for themselves. Further, a single standard of self-regulation is impossible to apply to all mass media, as some standards may be in conflict with each other. Additionally, audience expectations and participation are vital to the success of attempts at self-regulation.
In this report, we have identified 12 Asian countries in which there are moves towards the development of advertising self regulation, and have drawn country profiles of each country.